Shoedazzled is a shoe range
Co-founded by Kim Kardashian. The shoe range is ahead of its game with its unique concept of  diferent collection of shoes for each customer based on a survey that would fill out to establish the customers personal taste. Over time, the recommendations from the customers gets more sophisticated as it takes into account what the customer is actually purchasing. The result is that the purchaser or consumer will feel like their collection was picked just for them because the customer chooses for themself, like having their own personal stylist.  Co-founded by Kim Kardashian, the online retailer costs only $39 a month and picks shoes monthly based on what their subscribers want. Since the site launched, the business model has been re-created by many other sites that offer a special membership.

ShoeDazzle's stab at the boutique experience that doesn't end with the website. Its customer service agents are trained to answer customers' fashion and styling questions, as well as more prosaic inquiries about shipping and returns.
ShoeDazzle.com will continue to supply shoe choices for their specific customers, doing what Fast Company calls a simulated “boutique experience,” and they will also be announcing a line of lingerie and dresses as well because, according to Strauss, “Our customers want us to dress them from head to toe.”